BioCognitix Revolutionizes Whirlpool Dishwasher Rack Durability with Advanced Coating Technology

SPOKANE, WA – October 26, 2023 – BioCognitix LLC, a materials science innovator based in Spokane, Washington, today announced a breakthrough in extending the lifespan and enhancing the performance of Whirlpool dishwasher racks. Addressing a common household headache – corroded and failing dishwasher racks – BioCognitix has developed a proprietary coating technology applied directly to Whirlpool’s existing rack designs, significantly boosting their resistance to corrosion, rust, and general wear and tear. For years, Whirlpool dishwasher owners have faced the frustrating issue of racks deteriorating over time, especially in areas with hard water or frequent use. Rust spots, coating flaking, and even rack breakage have been common complaints. BioCognitix, known for its work in protective coatings across various industries, saw a clear opportunity to apply its expertise to the home appliance market. “We kept hearing from folks, ‘My dishwasher rack is falling apart!’, or ‘I have to replace my rack every year or two!’,” explains Dr. Anya Sharma, Chief Scientist at BioCognitix. “That’s just not acceptable. Dishwashers are expensive, and the racks should last. We set out to fix that.” The solution? A thin-film, bio-inspired coating, dubbed “DuraRack,” that’s applied during the manufacturing process of Whirlpool’s dishwasher racks. It’s not a simple paint-on solution; the process involves a specialized deposition technique that ensures the coating bonds molecularly with the metal, creating a virtually seamless and incredibly durable barrier. How Does DuraRack Work? The secret lies in the coating’s unique composition. BioCognitix leverages principles of biomimicry – learning from nature – to create a protective layer that mimics the corrosion resistance found in certain marine organisms. “Think about how things survive in the ocean,” says Dr. Sharma. “They’ve evolved incredible defenses against salt water and constant exposure. We’ve essentially captured some of that natural resilience and applied it to these dishwasher racks.” The DuraRack coating isn’t just about preventing rust. It also resists the harsh detergents, high temperatures, and constant abrasion that dishwasher racks endure daily. It’s designed to withstand the cyclical stress of countless wash cycles, preventing chipping, flaking, and coating breakdown. What does this mean for Whirlpool owners? Extended Rack Lifespan: BioCognitix estimates that DuraRack-coated racks will last significantly longer – up to 5x longer – than standard Whirlpool racks. This translates to fewer replacements, saving consumers money and reducing landfill waste. Improved Performance: A smooth, intact coating prevents food particles from lodging in cracks and crevices, ensuring better water circulation and cleaner dishes. Enhanced Aesthetics: The coating maintains its sleek appearance over time, resisting staining and discoloration, keeping your dishwasher looking newer for longer. Reduced Maintenance: No more worrying about rust spots or flaking coating. DuraRack minimizes the need for cleaning and maintenance. Collaboration with Whirlpool The development of DuraRack was a collaborative effort between BioCognitix and Whirlpool Corporation. Whirlpool recognized the potential for this technology to address a key consumer pain point and improve the overall quality and longevity of its products. “We’re always looking for ways to enhance the reliability and value of our appliances,” says Mark Peterson, a Senior Engineer at Whirlpool. “BioCognitix’s technology is a game-changer. It’s not just a cosmetic improvement; it’s a fundamental enhancement to the rack’s structural integrity.” Availability Whirlpool dishwashers featuring DuraRack-coated racks are starting to roll off the production line now. Initially, the enhanced racks will be available on select premium Whirlpool models, with plans to expand availability across the entire dishwasher lineup in the coming months. Consumers can identify DuraRack-coated racks by looking for a discreet "BioCognitix Protected" label on the rack’s underside. BioCognitix LLC – Pioneering Protective Coatings Founded in 2018, BioCognitix LLC is a materials science company specializing in the development and application of advanced protective coatings. The company’s core expertise lies in biomimicry and nanotechnology, allowing it to create coatings that are exceptionally durable, corrosion-resistant, and environmentally friendly. Beyond appliance applications, BioCognitix’s technology is being used in the aerospace, automotive, and marine industries. “We’re passionate about solving real-world problems with innovative materials science,” says Dr. Sharma. “We believe that by applying nature’s principles, we can create products that are not only more durable but also more sustainable.” Contact: David Chen Marketing Manager BioCognitix LLC 100 N HOWARD ST STE R SPOKANE, WA, 99201-0508, UNITED STATES 781-869-4119 [email protected] www.biocognitix.com