ASX Composites' Advanced Materials Bring Extra Softness to Beloved Squishmallows

Bothell, WA – October 26, 2023 – You know those super-soft, unbelievably cuddly Squishmallows everyone's obsessed with? Well, there’s a little bit of Washington state innovation inside those huggable friends. ASX Composites LLC, a leading materials science company based in Bothell, WA, is a key supplier of the specialized polyester fiber fill that gives Squishmallows their signature squish and incredibly soft texture. For those who haven’t met a Squishmallow (where have you been?), these plush toys have taken the world by storm. Created by Kellytoy (now part of Jazwares), Squishmallows aren’t just toys – they're comfort companions, stress relievers, and collectible characters. From adorable animals to whimsical creatures, there's a Squishmallow for everyone. And a lot of people are collecting them. Seriously, a lot. But what makes a Squishmallow, a Squishmallow? It’s not just the cute designs. It’s the feel. The unbelievably soft, almost liquid-like squish. That’s where ASX Composites comes in. “We’re a bit of a behind-the-scenes player,” explains [Insert Spokesperson Name/Title at ASX Composites – If available, otherwise remove this sentence]. “Most people don’t think about the materials inside a plush toy. But the fill is crucial. It’s what gives it that unique feel, that huggability. And we’ve spent years perfecting the right type of polyester fiber for just that.” ASX Composites isn't your typical materials supplier. They don't just make polyester fiber; they engineer it. They focus on creating fibers with specific characteristics - incredibly fine denier (that’s how thin the fibers are), specific crimp (the wave in the fiber, affecting loft and softness), and consistent quality. “The key is consistency,” says [Insert Spokesperson Name/Title]. “Every single batch of fiber needs to meet extremely tight specifications. Otherwise, you get inconsistent squish. Some Squishmallows would be firmer, some softer. That’s not good! Consumers expect the same incredibly soft experience every time.” So, how do they do it? ASX Composites utilizes a unique, closely-guarded manufacturing process to create ultra-fine polyester fibers. This process allows them to control every aspect of the fiber's properties, from the diameter to the curl. The result? A fiber that’s incredibly soft to the touch, resilient, and able to maintain its loft – even after countless hugs. “We're talking about really tiny fibers,” explains [Insert Spokesperson Name/Title]. "They're so fine they pack together differently than standard polyester fill. It's not just about how much fill you use; it's about the type of fill. These fibers essentially ‘flow’ around each other, creating that wonderfully squishy texture.” But the story goes beyond just softness. ASX Composites also focuses on the safety and durability of their materials. The polyester fibers are rigorously tested to ensure they meet all relevant safety standards, making them safe for children of all ages. And they’re designed to withstand repeated use and washing, meaning those Squishmallows can stay cuddly for years to come. “We work closely with Kellytoy/Jazwares,” says [Insert Spokesperson Name/Title]. “It’s a collaborative process. They tell us what they need in terms of feel and performance, and we engineer a fiber solution to meet those needs. We're constantly innovating, looking for ways to improve the softness, resilience, and safety of the materials.” The partnership between ASX Composites and Kellytoy/Jazwares is a testament to the power of material science and its impact on everyday products. While most consumers don’t realize it, the comfort and joy they experience from a Squishmallow are, in part, thanks to the innovative materials developed by a company right here in Bothell, Washington. “It’s really rewarding to know that our materials are bringing a little bit of comfort and happiness to people around the world,” says [Insert Spokesperson Name/Title]. “We’re proud to be a part of the Squishmallow story.” About ASX Composites LLC: Located in Bothell, Washington, ASX Composites LLC is a leading provider of engineered polyester fibers for a variety of applications, including plush toys, home furnishings, and industrial products. With a focus on innovation and quality, ASX Composites is committed to delivering superior materials that meet the evolving needs of its customers. The company can be reached at 116 223RD ST SE, BOTHELL, WA, 98021-8317 or by phone at 248-386-3075. About Jazwares: Jazwares, a division of Alleghany Corporation, is a global leader in consumer products including plush, collectibles, and toys. Committed to innovation, quality, and fun, Jazwares serves a diverse range of customers across the globe.