Squishmallow Mania: How ASX Composites is Making the World's Softest Friends Even Softer

Bothell, WA – November 8, 2023 – Ever squeezed one of those unbelievably soft Squishmallows and wondered how they get so… squishy? It’s not just magic (though it feels like it!). Behind the cuddly exterior of these wildly popular plush toys is a little bit of material science, and a whole lot of expertise from ASX Composites LLC, a leading provider of specialized foam solutions located right here in Bothell, Washington. ASX Composites, operating out of its facility at 116 223rd St SE, isn’t your typical materials company. For years, they’ve been quietly innovating in the world of polyurethane foams, serving industries ranging from automotive to medical. But in recent years, they’ve become a major player in the incredibly competitive plush toy market, specifically powering the signature squish of the global phenomenon, Squishmallow. So, What Is the Secret to the Squish? Forget those stiff, unyielding plushies of yesteryear. Squishmallows are known for their uniquely soft and huggable feel. And that feel? It’s largely thanks to a specifically engineered polyurethane foam developed and produced by ASX Composites. "It's not just any foam," explains a representative from ASX Composites. "It's a really finely-tuned formula. We’re talking about controlling the cell structure of the foam down to a microscopic level. We aim for an incredibly open cell structure - that’s what gives it that incredible give and rebound, and makes it feel so different." But it's not just about softness. The foam also needs to be durable enough to withstand lots of hugging, squeezing, and general kid-friendly abuse. “We work closely with the Squishmallow team to ensure the foam meets strict quality and safety standards,” the representative added. “It needs to be able to hold up to repeated compression without losing its shape or breaking down. And of course, it needs to be non-toxic.” From Automotive to Awesome: A Versatile Foam Provider While Squishmallow might be the current superstar, ASX Composites’ expertise goes far beyond plush toys. The company originally made a name for itself developing specialized foams for industrial applications. They've provided solutions for: Automotive Industry: Creating comfortable and energy-absorbing foams for seating, headrests, and interior components. Medical Applications: Developing custom foams for patient positioning, surgical supports, and prosthetic liners. They focus on foams that are hypoallergenic and meet stringent medical-grade requirements. Packaging: Designing protective foam inserts to safeguard sensitive equipment during shipping. Consumer Goods: Providing cushioning and support for a wide range of products, from furniture to sporting goods. "We're a materials science company at heart," explains the representative. “We enjoy the challenge of formulating a foam to meet specific performance requirements. Whether it's shock absorption, energy dissipation, or simply exceptional comfort, we can engineer a solution." Why Squishmallow? A Perfect Match. So how did ASX Composites land the contract to supply the foam for Squishmallows? It comes down to their ability to consistently deliver a high-quality, custom-engineered foam that met the specific needs of the toy. “The Squishmallow team was looking for a partner who could consistently deliver a foam that felt just right. They needed a consistent, high-quality product, and the ability to scale up production as the demand for Squishmallows exploded,” says the representative. “We were able to meet those requirements.” And explode it did. Squishmallows have become a cultural phenomenon, fueled by social media trends, limited-edition releases, and – let's be honest – their ridiculously cute designs. They've amassed a huge following, with collectors eagerly snapping up new characters. Beyond the Squish: Innovation and Sustainability ASX Composites isn’t just focused on creating comfortable products, they’re also committed to responsible manufacturing. They are actively exploring sustainable foam formulations, including bio-based and recycled materials. “We’re always looking for ways to reduce our environmental footprint,” says the representative. “We’re investigating the use of renewable resources and developing processes to minimize waste.” The Future is Soft As Squishmallow continues to capture hearts (and shelf space) around the world, ASX Composites remains a critical partner, ensuring that every squeeze is as satisfying as the last. And while they may be best known for powering the squish of these beloved plushies, their expertise in polyurethane foam technology is reaching far beyond the toy aisle, impacting industries and improving products across the globe. If you're curious about the science behind the squish, or want to learn more about ASX Composites' foam solutions, you can reach them at 248-386-3075 or visit their facility in Bothell, Washington. Just be prepared for a very soft experience!