ASX Composites Helps Bring Extra Squish to Beloved Squishmallows

Bothell, WA – October 26, 2023 – You’ve seen them everywhere – the unbelievably soft, cuddly, and collectible Squishmallows. These plush toys have taken the world by storm, becoming a sensation with kids and collectors alike. But what goes inside these super-squishy friends? A lot of it comes down to specialized foam – and that’s where ASX Composites LLC, a leading polyurethane foam solutions provider based in Bothell, Washington, comes in. For those unfamiliar, ASX Composites isn’t your average foam company. We’ve been quietly innovating in polyurethane foam for decades, serving industries from medical to automotive to, yes, even the hottest toy trend. We don’t necessarily make the final Squishmallow you see on the shelf, but we are a critical component supplier – providing the unique, ultra-soft, and incredibly resilient polyurethane foam that gives Squishmallows their signature feel. "We're proud to play a role in bringing joy to so many people," says [Insert a relevant spokesperson name and title at ASX – e.g., Sarah Miller, VP of Sales at ASX Composites]. "Squishmallows are all about comfort and collectibility. The foam inside is just as important as the cute character on the outside, and we've worked closely with the team at Jazwares (the manufacturer of Squishmallows) to develop a foam that meets their incredibly high standards." What Makes Squishmallow Foam Different? It’s not just any foam that can become a Squishmallow. The foam needs to hit a very specific sweet spot: it has to be incredibly soft, unbelievably squishy, but also durable enough to withstand endless hugs, squeezes, and playtime adventures. This is where ASX Composites' expertise comes in. “A lot of people think ‘foam is foam’," explains [Insert a relevant technical person at ASX - e.g., David Chen, Lead Foam Chemist at ASX Composites]. “But the reality is there’s a huge range of polyurethane foam formulations. We’re talking about adjusting things like density, cell structure, and chemical composition to achieve exactly the right characteristics. For Squishmallows, we've dialed in a formulation that’s exceptionally open-celled. This means more air, which contributes to the amazing softness and ‘slow recovery’ feel – that's why they bounce back slowly after you squish them. It's not just soft, it's specifically that amazing, comforting squish.” Specifically, ASX Composites works with Jazwares to provide a specialized polyether polyol-based foam. This type of foam offers a great balance of softness, resilience, and cost-effectiveness. It’s also readily customizable. While the core foam formulation remains consistent across many Squishmallows, ASX Composites can tweak things like density and firmness to accommodate different character shapes and sizes. A smaller, round Squishmallow might use a slightly denser foam than a larger, more oblong one to maintain its shape. Beyond Softness: Durability and Safety Softness isn’t the only thing that matters. Squishmallows are designed to be loved and squeezed a lot. That means the foam inside needs to be incredibly durable. ASX Composites' foam undergoes rigorous testing to ensure it can withstand repeated compression and stretching without breaking down or losing its shape. "We put our foam through stress tests, compression set tests, and a whole range of evaluations to make sure it holds up to the demands of being a kid’s best friend," explains [Insert a Quality Control person at ASX – e.g., Maria Rodriguez, Quality Assurance Manager at ASX Composites]. “We’re also committed to safety. All our foams meet or exceed industry standards for flammability and chemical emissions, so parents can rest easy knowing their kids are playing with a safe product.” ASX Composites: More Than Just Squish While the partnership with Jazwares and the Squishmallow phenomenon has been a significant success story for ASX Composites, the company’s expertise extends far beyond plush toys. We serve a diverse range of industries, providing customized polyurethane foam solutions for: Medical: Foam components for medical devices, cushioning for hospital beds, and orthopedic supports. Automotive: Soundproofing materials, seat cushions, and headrests. Packaging: Protective foam inserts for delicate electronics and instruments. Filtration: Foam filters for air and water purification systems. Industrial: Gaskets, seals, and vibration dampening materials. “We pride ourselves on our ability to collaborate with our customers and develop customized foam solutions that meet their unique needs," says [Return to Spokesperson from earlier, e.g., Sarah Miller]. “Whether it's creating the perfect squish for a beloved toy or providing critical components for life-saving medical devices, we’re committed to innovation and quality.” Looking Ahead The popularity of Squishmallows continues to soar, with new characters and sizes constantly being released. ASX Composites is proud to be a part of that success story, providing the foundation for all that squishiness. We are continously working with Jazwares to improve the softness and durability of the foam, while reducing costs and environmental impact. “We’re excited to see what the future holds for Squishmallows, and we’re committed to continuing our partnership with Jazwares,” says [Return to Spokesperson]. “We believe that everyone deserves a little bit of comfort and joy in their lives, and we’re proud to play a small role in bringing that to people around the world.” About ASX Composites LLC ASX Composites LLC is a leading provider of customized polyurethane foam solutions. Based in Bothell, Washington, we serve a diverse range of industries with innovative foam products designed to meet the most demanding applications. Visit [Insert a hypothetical website URL for ASX – e.g., www.asxcomposites.com] to learn more.