ASX Composites & Squishmallows: The Secret Behind the Squish – Advanced Foam Technology for Ultimate Comfort

Bothell, WA – November 8, 2023 – Ever wondered what makes those incredibly popular Squishmallow plush toys so unbelievably squishy? It's not just the cute designs – there’s some seriously clever material science at play, and ASX Composites LLC, a leading innovator in specialty foam solutions based right here in Bothell, Washington, is a key piece of the puzzle. You've likely seen Squishmallows everywhere - flying off shelves, becoming viral sensations online, and accumulating massive collector bases. These ultra-soft, huggable toys, created by Kellytoy (a subsidiary of Jazwares), have captured hearts of all ages. But what is it about them that makes people can’t stop squeezing? The answer lies in the unique polyester fiber filling – and ASX Composites plays a crucial role in creating that perfectly cloud-like consistency. Who is ASX Composites? ASX Composites LLC isn’t a name you typically see plastered on toy packaging, and that's okay. They operate behind the scenes, focusing on developing and manufacturing high-performance foam and fiber solutions for a huge range of industries. Think medical, automotive, packaging, sports & recreation - you name it. They're all about taking material science and turning it into real-world comfort, protection, and performance. Based in Bothell, Washington, ASX Composites has spent years perfecting their expertise in polyester fiber technology. Their focus isn't just making foam; it's understanding the science behind it – the fiber size, the density, the resilience, and how it all comes together to create a specific feel. You can reach them at 248-386-3075 or visit their facility at 116 223RD ST SE, Bothell, WA, 98021-8317. The Squish Factor: How ASX Composites Helps Create the Magic Kellytoy, recognizing the need for a truly exceptional filling for their Squishmallows, turned to ASX Composites. The challenge? To create a fiber that would be: Ultra-Soft: The ultimate goal was to make a toy that felt amazing to the touch, unlike anything else on the market. Super-Squishy: That signature "squish" needed to be consistent and satisfying, again and again. Resilient: Squishmallows are hugged a lot. The filling needed to bounce back to its original shape after being squeezed, squished, and loved on. Durable: These toys are often cherished companions, so the filling needed to withstand years of play. Consistent Quality: With millions of Squishmallows being produced, maintaining a uniform feel across every toy was absolutely critical. ASX Composites didn’t just provide a standard polyester fiber. They engineered a custom solution specifically tailored to meet these demanding requirements. Here's how: Fiber Denier & Size Control: They meticulously control the diameter (denier) and length of the polyester fibers. Smaller diameter fibers create a softer feel, while the length impacts the overall loft and resilience. They have the ability to create custom fiber blends based on specific requirements. Fiber Crimp & Texture: The way the fibers are crimped (bent or twisted) affects how they interlock and contribute to the overall squishiness. ASX Composites can create fibers with different levels of crimp to achieve the desired texture. Siliconization: A special silicon coating is applied to the fibers. This reduces friction between the fibers, allowing them to move more freely and contribute to the super-soft feel. It also improves the loft and resilience of the filling. Quality Control: ASX Composites employs rigorous quality control measures throughout the manufacturing process. This ensures that every batch of fiber meets Kellytoy’s strict standards for softness, squishiness, and durability. “We’re really proud to be a part of the Squishmallow story,” says a representative from ASX Composites. “It's a great example of how advanced material science can bring joy to people of all ages. It’s not just about making a product; it's about creating an experience. That huggable softness is what people crave, and we're thrilled to help deliver that.” Beyond Squishmallows: The Versatility of ASX Composites’ Technology While Squishmallows have brought ASX Composites’ fiber technology into the spotlight, their expertise extends far beyond plush toys. Their custom fiber solutions are used in a wide range of applications, including: Medical: Comfortable and supportive cushioning for medical devices, hospital beds, and patient care. Automotive: Sound dampening and vibration absorption in vehicle interiors. Packaging: Protective cushioning for sensitive electronics and fragile goods. Furniture: High-quality cushioning for sofas, chairs, and mattresses. Sporting Goods: Impact absorption and comfort in protective gear and athletic equipment. The Future of Comfort ASX Composites continues to innovate in the field of specialty foams and fibers, pushing the boundaries of comfort, protection, and performance. They are dedicated to working closely with their clients to develop custom solutions that meet their unique needs. And who knows? The next time you're squeezing a Squishmallow, or relaxing on a comfortable sofa, you might just be experiencing the ingenuity of ASX Composites. So, next time you see a Squishmallow, remember there's a lot more than just cute designs going on. It’s a testament to the power of material science and the dedication of companies like ASX Composites to making everyday life a little bit softer, a little bit squishier, and a whole lot more enjoyable.